5 Tips for Growing your Brand and Following on YouTube from ScratchFeb 14, 2022
There is no understating the importance of YouTube in daily life. With over 2 billion monthly users, it is a perfect platform for any type of content creator. As such, marketing your brand on such a platform is essential, especially if you rely on your reach for success!
However, how does one go about growing a brand through YouTube? Do you simply create an account and upload random videos? While that may be the oversimplified gist of it, there are more things you have to consider and think about to grow your brand on YouTube.
In this article, we will share with you some tips on how you can do just that.
1. Decide on your focus
Before you do anything, you must first decide on what your channel focuses. What are you about? For whom are you trying to make videos? Questions like these are what you have to answer, as they will help you gear your content appropriately. Knowing what to focus on will help you capture the audience you are trying to reach and ensure that you stay relevant.
You can’t be all things to all people, so choose your niche, your focus, the type of content that you want to become known for. Are you an entertainer? An educator? A leader? A reviewer? Or a mix of these?
2. Make a schedule
Consistency is the key to any successful online brand. When it comes to YouTube, you need to be consistent in quality and how often you upload your content. Your audience needs to know when you are going to upload, much like a TV show. When they know your content is coming, they are more likely to watch it.
As such, you need a schedule for yourself revolving around how often you upload. Just do not overdo it, as you may burn yourself out and fail to sustain the schedule.
3. Create a brand account and have it verified
To upload content, you will want to have an account set up, and not just any account. You want to have a YouTube brand account created and verified on YouTube. It includes all sorts of features not available in a typical YouTube account.
For example, with a brand account, you gain access to audience data using YouTube Analytics and even collaborate with other content creators. For that reason, if you want to go pro on YouTube, create a brand account.
4. Write an interesting description
Your channel will have an “About” section that you need to fill up. Here, you need to write something short and concise about who you are and what the channel is all about. You can even create and upload a video that summarises your brand and channel. However, filling up your “About” page is essential, as this is one of the first places your audience might check.
5. Save up some content
While you will have some content uploaded on your YouTube channel, you need to save up some content for emergencies. During the days you cannot produce any new videos for any reason, you need to have some backup content ready for uploads. This ensures that your channel continues to receive fresh videos for your audience to watch, keeping up the engagement when you are not actually producing videos.
These are just some of the other tips to help you build your brand on YouTube. Other tips such as uploading interesting imagery to create a visually appealing channel and cross-promoting your channel on other platforms are things you must do. This way, not only will you reach more potential subscribers, but solidify your position as a YouTube content creator—and your dream to make it big on this platform. There are plenty of tools out there to help you with all of this.
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