5 Quick Tips: A Guide to Marketing Your Live Videos in 2023Jan 30, 2023
Live streaming is popular for many business purposes. For example, it draws twice as much attention as recorded video content. Artists, business leaders and more now use live streaming to promote whatever they're doing. But there are many challenges with live streaming. If you are planning a new venture and want to implement live streaming, here are some tips to make your live videos a success.
1 - Target Diverse Platforms
People use various devices when they want to watch live videos. They use televisions, desktop computers, tablet computers, mobile devices and even smartwatches. There is no doubt that even more devices will be released in 2022. Make sure that your live videos are available on all platforms. So if you want to target diverse devices, make sure to have your live videos available on all of the major platforms, including Facebook, YouTube, Periscope, Twitch, etc.
2 - Keep Your Content Fresh
People are on their phones and computers a lot. People rarely have time to watch a 30-minute video without getting distracted. So try to keep your videos short and sweet. For example, Instagram videos have a max length of 60 seconds. Snapchat videos can only be 10 seconds. If your video is too long, you will lose your audience. Keep your live videos engaging and short. You can always upload a long-form video later.
3 - Use Push Notifications and Email Marketing
Video marketing is all about how you grab your audience's attention. The best and most successful video campaigns use push notifications and email marketing. If you're using live videos to promote something, send a push notification to your audience when a live video is about to go live. Then once the live video is over, send out a notification that the video is now available to watch. This is a great way to get your audience to watch your live videos.
4 - Use a Social Media Strategy
The main way people will see your live videos is through social media. You can use social media to get people to watch your live videos. Use Facebook posts, Twitter tweets, etc., to get people to watch your live videos. Use compelling copy that encourages people to watch your live video. A post with a video will get more attention than a post with a photo.
5 - Don't Forget About Call to Action
There are many ways you can use live videos for business. You can share tips about your industry, share an inside look at your business, promote a product or service, etc. Whatever you choose, make sure to give your audience a clear and actionable Call to Action. Tell them exactly what you want them to do.
Live video is a great marketing tool. It's an excellent way to connect with your audience. As you've seen, there are many ways to use live video to grow a successful business. If you want to market your business, you should definitely use live video.
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