Select Page

How to Write and Publish a Book – Part 3

In case you missed them here are:

Part 1

Part 2

Get other people on board.

I am not an artist, but every book needs cover art. I asked a relative, a graphic designer who had already made some art for the same characters I was writing on, to make the cover for my book. I had a vision but not the skill to execute that vision.

Avery ( listened to that vision and made it real. He also heard me out when I had suggestions or didn’t like elements of his work.

Cover of Broken Heroes: An Unofficial Guide to the Psychology and Trauma of Marvel's Defenders

Do you know someone personally? Maybe someone in the Coaching for Geeks network is an artist. Find someone whose work you like but also someone you can work with closely to make your vision reality.

Feedback is Your Friend (so are your friends)

You’ll edit your own work, but don’t feel like you must do this on your own. Find a small group of people (I have several English major friends) to edit your work.

Ask for positive feedback, constructive criticism, and grammatical fixes.

In hindsight, I should have been less self-conscious of my work and had let people read my rough draft as well as my completed draft. Give them more than eleven days to read your manuscript. Break it up into sections so everyone has a smaller job so they can dedicate more attention.

Ask a team of people to read your book and write reviews on Amazon. I messaged people on Twitter who follow me (so who already have an interest in my work).

Unfortunately, I messaged them after my release date, and it would have been more beneficial for Amazon’s rating system to have those positive reviews earlier rather than later. Plan to have those reviews up the day the book is released.

Again, I wish I had created ahead of time a team of people willing to support me in this process and dedicated to helping.

Ask someone you respect (maybe someone who has a presence on social media) to read over your book and maybe write a foreword. I really wanted a fellow geek psychologist whom I admire to write a foreword to my book. And, fangirl scream, she would have! If I had given her more than two weeks to read the book and write her thoughts. I’ll say it again. Plan out a realistic schedule based on what you can achieve and other people’s schedules.

Promote yourself.

Send out emails to people you know with your release date.

Message your followers.

Plan a book release party.

I asked a local nerdy bar to let me set up a booth with copies of my book the day they came out. Make a facebook event. As the release date gets closer, do a daily countdown.

Message podcasters who talk on the topic you wrote about and ask them to let you come on talk about your book. Do you have a blog, podcast, or YouTube channel? Let people know what you’ve written.

Once your artist has the cover done, use the art to create promotional materials and spread them everywhere.

I worried that my incessant social media plugging would annoy my friends and followers. What I learned is that people I would never expect were excited for me.

Someone they knew was publishing the book, and a lot of them couldn’t wait to read it.

Let people support you. Share your new creation and excitement with them.


Heather Ness – Professor of Psychology, Middle Georgia State University

Want some help? Join the CfG Facebook Community!

At the start? Nobody tells this to beginners.

Heather has a podcast and blog. They’re awesome.

Buy the book, Broken Heroes, on Amazon

Follow Robin