It seems every day there’s a new podcast show launching, and that’s great for both the listener and the host. With the rise of podcast growth over the years, it provides podcast shows with a common challenge—to gather new podcast listeners.
A big listener base is essentially what determines a podcast show’s success, and perhaps you’re here because you know that it’s not that easy to achieve. Getting a big listener base requires a lot of time and effort, but the result is well worth it.
So if you’re wondering how you could grow your podcast audience, keep reading. In this article, we’ll share with you some of our tried and tested tips to help build your listener base. Let’s take a look!
Tip #1: Reach Out to Other People in the Podcast Community
Broadening your network is one of the most efficient ways to build your community. Rather than seeing other podcast shows and communities as fellow competitors, create a genuine relationship with your peers so you can help each other build a fanbase.
To dip your toes in this strategy, why not invite them over to one of your episodes. This way, you get to cross the target audience, and your collaboration will both give you gains.
Tip #2: Utilise Search Engine Optimisation
We all know that SEO is a powerful tool for digital platforms, and more so for podcasts too. Make your show easy to find in a saturated landscape by integrating SEO keywords in your description, title, and content. When your podcast is featured on the first page of Google, you’ll attract more listeners that show that end up in the deeper parts of search engine results.
Tip #3: Interact with Your Audience
An effective way to build a genuine following is by interacting with your audience. With the abundance of platforms online, you can easily interact with your listeners and let them know that you see them.
Of course, when commenting and interacting with listeners in an online community board, make sure you don’t spam or break their guidelines. You should always remember to make real connections and to build relationships organically.
Tip #4: Rely on Traditional Advertising Techniques
Finally, another way to get more podcast listeners is by using classic advertising tactics. Trust us, these ad gems can truly bring your podcast show to the top.
Of course, you should maximise Facebook and Instagram advertising tools so you can reach a wider audience. Once you’ve figured that out, you can move towards using Google Adwords, Reddit Ads, Stumbleupon Ads, and more.
The Bottom Line: It Takes Legwork to Build a Strong Listener Base
When it comes to building a big listener base, you should know that it requires a lot of legwork. But to stand out in a saturated landscape is critical so you can build a community through your podcast.
So, if you know how to get more podcasts for your listeners, we hope that these tried and tested tips can help you!
How Can We Help You?
Perhaps you want to know how to get more podcast followers; if that’s the case, we’re here to help.
Coaching For Geeks offers an insider’s look into tried-and-true tips, news, and updates to boost your experience. For one, we can explore ways to help you start a podcast—from how to get a podcast sponsor, listeners and grow your audience.
Explore our website today and see what we can do to take your geek confidence to greater heights!