Words! They can be used to weave a spell around us. They can make you hallucinate strange new worlds, sell you a hat, or get you to click on a link.
It’s the latter two that are covered by copywriting. Not to be confused with copyright.
OK, that meme merely served to confuse things. We’re really talking about the art of selling. Of convincing people to click on your link. To hit subscribe. To buy your product.
I’m no copywriter, so enter Zak Lacey of Copy by Zak. Not only did he write the sales page for my last course (which will be available soon on replay) but he also did the email sequence that went with it.
I know Zak knows his stuff. So I pestered him to come and do a Q&A on copywriting to help us all sell ourselves a bit better.
The best way to become more awesome every week is to join the Coaching for Geeks mailing list, where not only will you get the best of the blog every Friday, but exclusive deals, saucy words, and be in the chance of winning video games!
Now go write some epic copy!