Our Guide to Creating Compelling Instagram ReelsJun 20, 2022
Now more than ever, video content has been taking over the digital landscape. Because of this, social media platforms have been looking for ways to incorporate video content to help elevate their marketing efforts. With that being said, platforms like Instagram have created a feature called reels.
A reel is a collection of videos and photos that Instagrammers can make for their followers. These videos can be easily shared on various social platforms and rival that of native video content. With this, you're able to reach a wider audience through the Reel Space and Explore Page.
Seeing as it's an effective form of content marketing, it's only right that you learn how to create powerful reels. So, with that being said, here's our guide to creating compelling Instagram reels. Let's get into it!
How to Create Instagram Reels
Step #1: Open Instagram Stories and Choose Reels
First and foremost, you need to open up the Instagram app on your mobile device. Once it's open, you're going to want to tap on the camera icon. This will then bring you to the Stories screen. From there, swipe right until you're able to access the open button.
Step #2: Select Reels and Choose Camera
Next, you're going to select “Reels,” which will then allow you to add stories and reels to your collection. You can add as many or as little as you'd like; later, you can edit them all individually. Once you've selected reels, you're going to want to choose the camera icon.
Step #3: You Can Opt to Choose the Song for Your Video Before Shooting
Now, you can choose your own songs if you'd like. Or, you can allow the app to select one for you. This will obviously help make your video clips flow better and create a more cohesive feel.
Step #4: Choose Different Content to Add
Once you've selected the camera, you're going to want to choose different content to add to your reel. Of course, you can choose from photos and videos from your feed or even add new ones. But if you want to inject a little more variety, you can select a Story from the last 24 hours to share.
Step #5: Play Around with the Effects and Length of Your Reel
Lastly, you're going to want to play around with the effects and length of your reel. With this, you're able to edit your clips and add special effects. You can also set how long you'd like your reel to be. This allows you to control the overall message your video is trying to deliver.
The Bottom Line: Creating an Instagram Reel is Fairly Easy, So Dive Into This New Social Media Feature Today
Now that you know how to create an Instagram reel, you can begin to incorporate it into your social media marketing strategy. And with that being said, you can begin to attract a wider audience through your reels and increase engagement as a result.
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