7 Tips to Grow Your Personal Brand as a Streamer

streaming May 02, 2022


A personal brand is a collection of factors that reflect your own personality. It helps viewers recognise you as a streamer and pave the way to success in your chosen career path.

How can you grow your personal brand and shine amidst the sea of streamers on different streaming platforms? Here are some tips for you.


Let Your Personality Shine Through

First, you need to define what your core personality is and what your stream is about. How do you want people to see you? How do you want to be remembered? These are the two questions you need to ask yourself.

Instead of manufacturing a completely different personality, try letting your personality shine through. Authenticity and relatability are two things people often look for in streamers and online personalities.


Perfect Is Boring

You are human, so don’t be afraid to act like one. Most streamers think that having perfect game runs is the definition of a great streamer.

Although a perfect game is entertaining to watch, people would often root for those who keep failing only to triumph in the end. Don’t strive for perfection. Instead, strive to be better—to be you and be true.


Identify Your Target Audience

The way you conduct yourself often depends on the people who support you. It ensures that your message comes across as you intend it.

Identifying your target audience works similarly. Determining the group of people you wish to focus on early on in your streaming career can help guide how you can showcase your best qualities without being misunderstood.


Find the Balance between Trends and What You Like

Choosing the kind of content to stream can be difficult. Often, you are left to choose between the things you like and what’s trendy.

While the latest games will help you connect with a larger audience, sharing what interests you in a stream can better establish your personality and brand. One way to solve this issue is to designate days when you stream things you like and when you take part in a trend.


Pay Attention to the Chat 

One of the draws of online streaming is the live interaction between you and your audience. Streaming is like taking your turn playing a video game whilst hanging out with friends.

This is why it is important to pay attention to live chat. Sometimes, the conversation can be overwhelming. In these cases, you can seek help from your moderators. If you don’t have mods, you can try to respond live to two to three messages during cutscenes or every five minutes or so.


Make Your Audience Feel Seen

Users need to see that you are truly interested in them as people. Whenever you respond to a chat message, say the sender’s handle.

This small and personal act can make them feel more connected with you. It can also help grow your personal brand and your community.


Create Your Image

Although your personality greatly affects your brand, branding is more than what you say and who you are. Usually, it is how you present yourself.

Many popular streamers use attention-grabbing items during their streams, like cat-ear headphones, character beanies, or striking hair colours. These items will create interesting visuals and make it easier for people to recognise the streamer. If you don’t want to go down this route, you have to remember to look presentable.



Online streaming is more than playing a game well. You also need to think of ways to build and grow your personal brand to succeed in your new career choice.

Turn to Coaching for Geeks when you want to bump up the heat on your digital content. We can help you grow a personal brand, get your streamer confidence, and ultimately kill it in any platform of your choice. Team up with us, and let’s level up your streaming game today!



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