5 Ways to Promote Your Podcast on TikTok

content creation marketing podcasting Apr 18, 2022
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If you don’t know yet, a lot of brands and top businesses have been using TikTok as a platform to reach out to their audience. You might have seen various videos of dance challenges, cat videos, funny videos, and other short videos made by people who have been using TikTok.


With all the buzz and the activities within the TikTok platform, is it possible for you to increase your podcast audience through this platform?


The quick answer is yes! We’ll help you understand how TikTok can help you in your podcast promotion with these five easy and simple ways.


1. Show Sneak Peaks of Your Podcast Episodes


Do you know that you can use TikTok to do a sneak peek at your upcoming podcast episodes?


You can create funny or dance videos from your audio clips and share them with TikTok. This way, you’ll be able to build anticipation of upcoming episodes, as well as increase your podcast audience.


2. Show Clips From Your Podcast


Another way you can use TikTok is by showing your audience clips or episodes from your podcast. While this is similar to the above tip, it still has a different perspective.


When you use TikTok, you can add your own voiceovers. This way, people who will be viewing your videos will be able to hear your voice, as well as read your captions. You’ll then be able to personally connect with your audience.


3. Share Tips and Tricks


Using TikTok to share your tips, tricks, and other knowledge when it comes to podcasting is another way you can use TikTok for podcast promotion.


As a matter of fact, you can share your podcast episodes through TikTok, too. You can do it by creating clips or simply showing the intro, outro, and mid-rolls of your podcasts. This way, you’ll be able to promote your podcasts and share what you want to share with your audience.


 4. Share Fun Behind-The-Scenes


If you’re also creating fun and interesting behind-the-scenes for your podcast, then you can also use TikTok to share these.


When you share these behind the scenes videos, you can easily build trust, as well as loyalty from your audience. Behind-the-scenes videos have an air of authenticity in them and allow your audience to have a peek of what’s really happening when you’re on air. You can do this by showing how you do your podcast or how you create your podcast episodes.


5. Post Announcements


One of the best ways to use TikTok for podcast promotion is simply posting announcements. When you create your TikTok account, you can easily link it with your existing social media accounts. This way, you can simply post an announcement of your podcast on your social media accounts. People who are following you on these platforms will be able to know when a new episode of your podcast is out.


Bonus: Share Your Podcast Promo Codes


You can also share your podcast promo codes on TikTok and ask your followers if they are interested in getting the podcast episodes and learning more about you. Tip: Make sure that you’re sharing your podcast episodes on popular hashtags such as “#podcast and #podcasting.”




Instead of just relying on one way to promote your podcast, you should try to use as many platforms as possible. You can use the tips we have shared to help you maximise your podcast promotion on TikTok.


Coaching For Geeks can help you use TikTok to promote your podcast and increase your stats. Let us walk you through the right strategy to establish your podcast promotion. Contact us today to get started!



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