4 Effective Ways You Can Grow Your Gaming AudienceOct 27, 2021
One of the most popular areas of the internet is the gaming scene. Streamers, “Let’s Play” reviewers, and general gamers have built a steadily growing community that has seen significant movement in recent years. This is why huge social media platforms like Facebook have created gaming partnerships, Youtube has dedicated tags for gaming videos, and you’d be hard-pressed to find a gamer that hasn’t tried to figure out how to be successful on Twitch.
So, you may want to produce your own gaming content. This can either be a dedicated social media page with videos or a blog with written articles, much like Kotaku or IGN. Whichever path you decide to take, the first thing to know is this: the competition is tough.
To get more blog traffic and grow your audience, there are some steps you’ll want to take.
Benchmark the Competitive Landscape
There are a lot of game creators out there, so you first have to consider which specific niche in the large scope of gaming you want to take on. From there, you can see your competition. The first thing to do is to check the biggest creators. Check out their process, how they post, and any records they’ve set. You want to see the benchmark from the top of the top.
Once you’ve parsed through relevant users, you can check out the competitors within your same range. Think proximity, coverage, and target audience. Figure out their keywords, how their content performance is, and research on their analytics. You can use these insights to build your own brand and strategy.
Start Creating Content
It may seem sudden, but you just have to start putting your stuff out there. There is demand out there for a stream of content, and you simply won’t reach anybody if you’re not actually producing. Create relevant content that fits into your niche so you can start building your audience and establishing your brand.
You can continue to improve as you go.
Work On Optimisation
Now that you’ve hashed out your plan and you’ve put out content, it’s time for both on-page and off-page optimisation. The goal here is to increase your visibility and get more blog traffic.
On your own page, it comes down to creating a good aesthetic and curating your content. Have a clear brand that is appealing to your target audience, and make sure your content is easy to access.
The way to optimise off-page is by using search engine optimisation to your advantage. You can create links in your own pages to build searchability, and you can reach out to other websites so they can backlink to your page.
Expand With Engagement
It’s more than just getting the people to you. It’s about keeping them there and encouraging them to share your content. Find ways to keep your audience engaged and form a connection with them.
The easiest way to go about this is by increasing your visibility and interactions on social media. Have a presence in various platforms with valuable insights and inviting activity. Before you even think about selling or anything in that realm, you have to focus on building trust and recognition.
We live in an age where geek confidence is truly flourishing. Pursuing a passion for gaming can actually be fruitful in terms of career building. As long as you follow through with these steps, it will come down to consistency and creativity to keep your run going.
For gaming creators that want to level up their content and get more blog traffic, Coaching For Geeks can help you buff up your digital presence. Join the free Coaching for Geeks Community or reach out now for a strategy session and get good!
Grab a free guide on how to grow your stream or podcast from scratch. Or perhaps a guide on creating your social media content?