Copywriting 101 – How to be a Word Wizard with Zak Lacey

Words! They can be used to weave a spell around us. They can make you hallucinate strange new worlds, sell you a hat, or get you to click on a link. It’s the latter two that are covered by copywriting. Not to be confused with copyright. OK, that meme merely served to confuse things. We’re really talking about the art …